With qualitative and quantitative expertise in-house, we bring continuity to mixed methodology projects, building on learning acquired in each phase of research.
Quantitative
our expertise in designing small and large scale survey is widely acknowledged especially in less developed markets and our areas of expertise cover all areas of quantitative research.
we have taken a special interest in:
- New product development
- Package Testing
- Advertising
- Image studies
- Habits & Attitudes studies
- Consumer product tests
- Tracking studies
- Omnibus studies
- Evaluation / Impact studies
Qualitative
Our qualitative expertise in getting inside the consumer's mind is acknowledged around the world. We pride ourselves in being at the fore front of the internationalization of Qualitative research using our unique techniques to elicit information that is known to most consumers, but that manufacturers might not be aware of.
We have other various services we offer;
- Retail audit
- Product test
- Quality control of other project